Makers and craft
One-off pieces with a stock of one, making time written on the product page.
Online store
Build an online store with AI, without a stack of plugins
To build an online store with AI, you describe what you sell and Eqlo writes everything else: the catalogue, the product pages, the cart, the shipping rates and the checkout. Payments run through your own Stripe account and settle in your bank account, without ever passing through Eqlo.
- 1 sentenceTo describe what you sell
- Half a dayStore ready to take payment
- 2,000 rowsPer CSV import of your catalogue
- $19Monthly price of Plus, with your own domain
Step 1. Describe what you already sell
One sentence is enough to start: what you sell, to whom, and in what price range. If your catalogue already lives in a spreadsheet, import it as CSV, up to 2,000 rows per file. Each row turns into a product page with its name, price, SKU and stock level.
Step 2. Walk the catalogue as a buyer would
Open the store on your phone and go all the way to the cart. The gaps show up quickly: no photo of the back, a missing size, a shipping cost that only appears on the last screen. Walking through as a shopper is the most useful check in the whole setup, and it takes a few minutes.
Step 3. Correct a product or a setting by writing
Select an element and describe the change. "Add an XL size to this product." "Free shipping on orders over 60 dollars." Every change is kept as a version, and restoring the previous one undoes a bad setting without side effects.
Step 4. Connect Stripe and publish with a real order
Create your Stripe account from inside Eqlo, or paste the keys of one you already have, then place a real order with your own card. Make sure the confirmation email arrives, the order shows up in the store admin and the stock count has dropped. Refund yourself from the admin, and only then announce the opening.
The stores we see most often
What matters changes from one shop to the next. A maker shows the material, a producer explains the provenance, a clothing brand needs sizes and returns. Describe what you sell and Eqlo adapts the product pages, the categories and the options on each item.
Clothing and accessories
Sizes and colours as variants, a size guide and returns within fourteen days.
Food and drink
Weights, use-by dates, insulated shipping and delivery limited to chosen countries.
Producers and farm shops
Mixed boxes, seasonal ranges, farm pickup offered as a shipping option.
Cosmetics and soap
Ingredients, allergens, batch numbers and dates, several sizes per product.
Books and records
Stock imported from CSV in files of 2,000 rows, with a page per section and related products on each item.
Furniture and homeware
Dimensions, long lead times stated on the page, cash on delivery available.
Delis and wine shops
Gift boxes, origins, a struck-through old price during a promotion, low-stock alerts.
Brand store
A short catalogue, strong visual identity, featured products and limited runs.
Your business is not on the list? Describe it in your first sentence. The generator works from what you write, not from a closed catalogue of templates.
Build an online store with AI: the five parts to get right
Five pieces, and every one of them loses you sales if it is done carelessly.
The catalogue
Your products grouped into categories, each with its own image and its own page, sortable by price, by name or by featured items. Eqlo creates the categories from your description or your CSV file, and you reorganise them by writing a sentence.
The product page
Up to twelve photos, a description that answers the real questions, the price, stock and dispatch time. This is the page that decides the sale. A product page with no stated lead time makes people hesitate as much as one with no price.
The cart
The total visible at every step and shipping costs known before payment. The server checks the cart again before checkout: a removed product, a changed price or an item that has sold out is flagged to the customer before they pay.
Shipping
Up to twenty rates, each with its countries, price, displayed lead time and an optional free-shipping threshold. In-store pickup is simply one of those rates. State a lead time you can keep rather than one that sounds good.
Payment
Card, Apple Pay or Google Pay through your own Stripe account, either in a form embedded in the page or on Stripe's hosted checkout. Cash on delivery switches on in one click: you confirm the order by phone, then mark it as paid.
Four settings that make the difference
Stock
Stock goes down with every order, and a sold-out product can no longer be added to the cart. An alert tells you when it falls below your threshold, which is three units by default.
Shipping costs
The most profitable setting in the whole store. A free-shipping threshold shown on the product page raises the average basket, while costs discovered on the last screen drive people away. Try both approaches and compare.
Variants
Up to three options per product, such as size, colour or material, with twenty values each. Every variant keeps its own price, stock and SKU, up to a hundred variants per product.
Returns
Write your returns procedure down plainly: who pays the return postage, within how many days, refund or credit note. In the European Union a fourteen-day cooling-off period applies to distance sales. A clear procedure prevents half of all disputes.
What the law asks you to display
Selling online to consumers comes with obligations, and they differ by country. The store has fields for your returns policy and your legal notice, but the wording is yours to write, because it depends on your business. Points checked in September 2026, to confirm with an adviser for your own case.
- A legal notice with your company name, address, registration number and host
- Terms of sale accessible before the order is confirmed
- A returns and cancellation policy, with the statutory period that applies where you sell
- Prices displayed with tax included where that is required for consumers
- Shipping costs known before the final step of checkout
- A route to dispute resolution, where your jurisdiction requires one
Draft these texts yourself or with an adviser, then paste them into the fields provided. Eqlo does not replace a lawyer, and a regulated trade, food, cosmetics or alcohol, adds its own labelling and declaration requirements.
Eqlo, Shopify or WooCommerce
The three most common ways to open a store today, compared on what actually changes. Checked in September 2026, worth confirming on each vendor's pricing page.
| Criterion | Eqlo | Shopify | WooCommerce |
|---|---|---|---|
| Time to live | half a day | one to three days | several days |
| Monthly subscription | $0 or $19 | from $29 | hosting to pay for |
| Commission on sales | none, beyond Stripe | none with Shopify Payments | none |
| Paid extensions | none | frequent | frequent |
| Taking payment | your Stripe account | Shopify Payments or third party | your own gateway |
| Matching brochure site | included | included | included |
| Mobile app | same project | paid add-on | no |
| Code you can take away | React on GitHub | no | yes, PHP WordPress |
| Technical maintenance | none | none | yours |
Shopify is still the better choice for high volume, a warehouse and a dedicated team: its logistics ecosystem has no equal. WooCommerce suits you if you already run WordPress and have someone to maintain it. Eqlo answers the most common case: a few dozen products, one or two people, and the intention to open this week.
A ceramics studio in Asheville opens its shop
A made-up case, typical of many
This maker is invented, but her situation is common. Based in Asheville, she sells around forty pieces, half in small runs and half one-offs. She imports her spreadsheet with names, prices, dimensions and stock, and the product pages are built from those columns.
- 40 productsImported from a CSV file
- Half a dayFrom import to the first test purchase
- 14 daysReturn window stated in her returns policy
Before opening, she settles three points. Shipping turns free above 80 dollars, since her baskets average around 60. Each one-off piece gets a stock of exactly one, which stops two customers buying the same object. Finally, custom orders show a three-week making time on their product page.
Related pages
Depending on what you want to add to the store.
Frequently asked questions
Can I import an existing catalogue as CSV?
Yes, up to 2,000 rows per file, with one column per field: name, price, description, stock, category, SKU. Each row becomes a product page. If you import a file again, products that already exist are updated rather than duplicated.
Does Eqlo take a percentage of my sales?
None at all. Every payment goes through your Stripe account and Eqlo never touches a cent of it. You pay only the fees in your Stripe agreement, and your customers stay yours.
Can I offer several sizes or colours?
Yes. A product takes three options of twenty values each, up to a hundred variants. Each variant has its own price, stock and SKU, so a sold-out XL shirt does not stop you selling the medium.
Does Eqlo calculate sales tax or VAT?
No. You enter your prices as the customer should pay them. Calculating, filing and remitting tax stay with you and your accountant.
Do I need a registered company to sell online?
Requirements differ by country, but in most places you need a registered business identity to display a valid legal notice and to open a business Stripe account. Check the rules where you trade before you open.
What happens when a product goes out of stock?
It can no longer be added to the cart, and a customer who already had it in theirs is told before paying. A low-stock alert reaches you before it gets that far.
Can I offer collection in store?
Yes. In-store pickup is added as a shipping rate, free if you like, with the lead time you set. The customer receives an order confirmation email, and you let them know yourself when it is ready.
Can I migrate from Shopify or WooCommerce?
Yes, by exporting your catalogue as CSV from your current platform and importing it into Eqlo. Past orders stay on the old platform. Then add 301 redirects from the old product URLs to the new ones.
How long until my first sale?
The store can take payment the same day. The first sale then depends on your audience, not on the tool. The stores that sell quickly are the ones that already have customers elsewhere: a market, a social account, a physical shop.
List ten products, open the shop when the test order lands
Start free, with no card. Your own domain comes with the Plus plan, at 19 dollars a month.