Orders of magnitude, not a quote

How much a website costs in 2026, the real ranges by route

People search this because a sales call will not say the number. The table is a 2026 snapshot of typical first-site spend in the US and the UK, next to hosted no-code rent and Eqlo. It is not a bid, and it is not a promise that every job fits the row.

  • $0 then $19Eqlo, monthly
  • $8k to $25kUS agency, first site
  • £5k to £15kUK agency, first site
  • $15 to $40Hosted no-code, monthly

Real cost over three years, 2026 ranges already on this page, not a bid
US agencyUK agencyHosted no-codeEqlo
Typical first brochure or small business site$8,000 to $25,000£5,000 to £15,000Plan from about $15 to $40 a month$0 then $19 a month
Time to a first clickable version6 to 12 weeks common6 to 12 weeks commonA weekend if you already know the canvasMinutes, then hours of correction
Who writes the first copyYou, plus roundsYou, plus roundsYou, into empty fieldsA draft from your sentence, then you
Code you can take to another hostIf the contract says soIf the contract says soRarely a portable repoYes, a Git repository
A change after launchChange request, often billedChange request, often billedYou, if you still remember the canvasA sentence in the project
Custom domain on a first paid planUsually included in the build feeUsually included in the build feeOften the reason you leave freeOn Plus at $19 a month

Figures are dated observations compiled on 19 September 2026 from public agency surveys, published no-code plans, and Eqlo's own public pricing. US agency rows use typical custom small-business quotes, not a $500 template install. UK rows use sterling quotes common for a comparable SME site. Eqlo is a competing vendor. Write to the contact page if a cell is wrong.

Write if a cell is wrong

What "$8,000 to $25,000" actually buys in the US

In September 2026, a custom small-business site from a US studio still clusters well above a theme install. Industry surveys and published agency rate cards put a typical brochure or services site in the $8,000 to $25,000 band before photography, a store, or a year of retainers. The low end is a short page set and a tight scope. The high end is original design, integrations, and a project manager. A $3,000 job exists. It is usually a template. Do not compare that number to Eqlo as if they were the same product. One is a service with meetings. The other is software you correct.

If your quote is $8,000 to $25,000, you are buying judgement, project time and a relationship. Price the hours, not the homepage screenshot.

What "£5,000 to £15,000" actually buys in the UK

UK SME quotes in 2026 still land, for a comparable first site, around £5,000 to £15,000 plus VAT when a studio designs and builds rather than dropping a theme. London and specialist work sit above that. A regional freelance WordPress job can sit below it. Sterling and dollars are not a conversion of each other on this page. They are two markets. If you are a UK buyer reading an American $19 plan, convert the subscription if you must, but do not convert the agency column and call it research. The VAT line will appear on a UK invoice. It will not appear on Eqlo's USD marketing table.

Read the UK column in pounds. A converted US quote is how people pick the wrong fight with their accountant.

No-code looks cheap until the canvas is the product

Webflow, Wix and their peers publish monthly site plans that often start in the mid-teens to a few tens of dollars, plus a workspace seat if you have one. That is real money you can afford. The hidden cost is time on a canvas you did not choose, plus the day you want a feature that is an app, a native store listing, or a repository. Some no-code sites are excellent and indexable. Some are a free subdomain with a badge you will pay to remove. The 2026 question is not "is $29 a month less than $12,000". It is "will I still be able to move, and who writes the first ten pages".

Count a year of rent plus the hours you will spend learning the tool. Then decide if you wanted a host or a first version.

Eqlo is $0, then $19 a month, and that is a different object

The free plan is five projects, hosting, no card. Plus is $19 a month and is where a custom domain and extra seats sit. Team is $49 a month when the seat count is the point. You are not buying a studio. You are buying a builder that drafts from a sentence, pre-renders the marketing pages, and lets you export the repo. A careful first site is still hours of your time: photos, prices, the legal lines. Those hours are not in the $19. They are also not a twelve-week inception. If you need a strategist in the room, hire one and use Eqlo as the production tool. Do not expect the subscription to attend the workshop.

Use $0 to see a live preview. Pay $19 when the name on the door should be yours. Hire a person when the problem is taste or politics, not HTML.

Stores, apps and retainers sit outside the brochure row

A catalogue with checkout, a booking diary, or a native app is not "a website" in the $8,000 sense. US custom store builds and simple native apps still run into tens of thousands when a studio does them. Apple still bills about $99 a year for a developer account. Google still bills a one-time Play fee. Eqlo does not take a cut of sales and does not replace those store invoices. Monthly retainers of $200 to $1,000 for "small SEO tweaks" are common on agency contracts after launch. Eqlo's change cost is the subscription plus your sentence. If you already have a large Shopify catalogue or a native app in the stores, moving is a project. Stay if the move is theatre.

Price the object you are actually buying. A shop, an app and a brochure do not share one cell.

The five ways to make a site, and their price

The five ways to make a site in 2026 are a custom agency, a freelancer on a theme, a hosted no-code canvas, a do-it-yourself install, and a generator such as Eqlo. The numbers below are the ranges already on this page, compiled on September 19, 2026. They are not a bid.

A US or UK agency

A custom small-business site still clusters at $8,000 to $25,000 in the US, or £5,000 to £15,000 in the UK, before photography, a store, or a year of retainers. Six to twelve weeks is common. You are buying judgement and project time. A $3,000 job exists. It is usually a template.

A freelancer

A regional freelance WordPress job can sit below the agency band. Time is still weeks, not an evening. The files are yours only if the contract says so. Sterling and dollars are two markets on this page, not a conversion of each other.

Hosted no-code

Webflow, Wix and their peers publish monthly site plans that often start in the mid-teens to a few tens of dollars, about $15 to $40 a month. A weekend if you already know the canvas. The hidden cost is time, plus the day you want a repository or a native store listing.

Do it yourself on a theme

A $3,000 theme install, or a free theme you configure, is a different product from the custom row. You write the copy into empty fields. Hosting and the domain sit outside the theme price.

Eqlo

Free is $0, five projects, no card. Plus is $19 a month when the domain and the seats matter. Team is $49 a month. The first draft is minutes, then hours of correction. The code is a Git repository you can take.

What the quote never includes

Domain name

A custom domain on a first paid plan is usually in an agency build fee. On hosted no-code it is often the reason you leave free. On Eqlo it sits on Plus at $19 a month. The name you buy at a registrar can stay a separate line.

Hosting

Agency quotes often bury hosting in the build fee for year one. No-code is rent, about $15 to $40 a month. Eqlo includes hosting on a projet.eqlo.app subdomain at $0, then on your domain from Plus.

Maintenance

Monthly retainers of $200 to $1,000 for small SEO tweaks are common on agency contracts after launch. Eqlo's change cost is the subscription plus your sentence. A $12,000 site plus a $400 retainer is $16,800 before anyone redesigns.

Copy and photos

Whoever builds it, you still name the pages and bring the pictures. A quote that says a modern site is how $8,000 becomes $16,000. Eqlo drafts from a sentence. You still correct the prices and the town.

Search rankings

No tool guarantees a position. Pre-rendered HTML and a sitemap are permission to compete. Rankings still come from the copy and the links. The SEO page is the longer form.

What budget for what project

Do this on a sheet, not in the sales call. The table is a starting rule. The ranges below are the ones already on this page.

01

A brochure or small business site

US agency $8,000 to $25,000, UK agency £5,000 to £15,000, or Eqlo at $0 then $19 a month plus your hours. Circle the pages by name before you compare the cash shapes.

02

A store or a booking diary

A catalogue with checkout or a live calendar is not a brochure in the $8,000 sense. US custom store builds still run into tens of thousands when a studio does them. Eqlo can do more than one job from a project. The work is still not free of your hours.

03

A native app

Apple still bills about $99 a year for a developer account. Google still bills a one-time Play fee. Eqlo does not take a cut of sales and does not replace those store invoices. Signed builds sit on Plus and Team.

04

Three years of the same object

Eqlo Plus for twelve months is $228 at the public $19 rate. Three years at that rate is three times $228, plus your time. A no-code rent of $15 to $40 a month runs the same way. An agency $12,000 plus a $400 retainer is $16,800 before anyone redesigns. That comparison is only fair if you did not need the studio's judgement.

Frequently asked questions

Why is the US agency range higher than some other pages on this site?

Those pages cite cheaper brochure or template jobs. This table uses the band we see most for a custom small-business site in 2026: $8,000 to $25,000 in the US, £5,000 to £15,000 in the UK. A $3,000 theme install is a different product. We keep both facts and we date them.

Does $19 a month include a designer?

No. It includes the builder, hosting, and the paid-plan features listed on pricing. Taste is still yours, or a person you hire. Many studios now use Eqlo and still invoice for judgement.

Can I put an agency quote into a calculator?

Yes, on the pricing page. You type the quote. It subtracts a month of Plus. The number is arithmetic, not a claim that the two offers are equivalent.

Are the no-code prices the same in the UK?

Vendors bill in USD or local currency depending on the account. The table uses published USD-style plan bands as an order of magnitude. Check the vendor's current checkout for sterling. We invite a correction via contact if a listed band has moved.

What if I only need a one-page event site?

Then even the low agency band is usually the wrong tool. Eqlo free is enough to publish and take it down after the date. You still write the date and the address yourself.

Does the three-year table invent new agency prices?

No. It reuses the ranges already on this page: $8,000 to $25,000, £5,000 to £15,000, $15 to $40 a month, $19 a month, and the $12,000 plus $400 retainer example. Eqlo is a competing vendor. Write to the contact page if a cell is wrong.

See a first version before you compare twelve-week quotes.

Five free projects, no card. $19 a month when the domain and the seats matter.