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Check a URLHow much does a website cost? Anywhere from nothing to fifteen thousand dollars, and both ends can be fair, because they do not pay for the same work. The ranges on this page come from real quotes and public pricing pages, checked in September 2026. No official price list exists for this kind of work.
Each route follows a different model. The price changes, but so does what you get for it and who does the work.
Expect $5,000 to $18,000 for a brochure site, and more for a store. The fee pays for advice, a visual identity, copywriting and a warranty period. Delivery takes four to ten weeks. This route makes sense when the brand does not exist yet and the site is a large commercial bet.
Count on $2,000 to $7,000, depending on experience and where the freelancer works. The scope is close to an agency's, with fewer people in the loop but more reliance on a single person. Delivery takes two to six weeks. Ask what happens if that person falls ill or stops working.
Plans run from $15 to $45 a month, depending on the tier and the add-ons. You get an editor and build the site yourself, usually over one to three weekends. The bill grows with each paid add-on you pick up as new needs appear.
Eqlo is free for five projects, then $19 a month to use your own domain. You describe your business in a sentence and the AI writes the pages, text included. A brochure site you would be happy to publish takes one to two hours. The main cost is the time you spend reading and correcting the text.
These gaps are why two quotes are so hard to compare. A $5,000 quote may cover far less than a $7,000 one and end up costing more. Check each point below before you sign.
Copywriting is nearly always billed separately, and it takes real effort: a good services page needs half a day. If the quote leaves it out, either you write it yourself or you add $500 to $2,000.
A professional shoot costs $500 to $1,500, depending on its length and the usage rights. Without photos of your own, your site uses the same stock images as your competitors and looks just like theirs.
Hosting is often free for the first year, then billed at $120 to $500 a year. Ask in writing what the second year will cost. This is the line that surprises owners most, about six months after launch.
Sites built on plugins need regular security updates, usually billed at $400 to $1,000 a year. Skip that contract and the site will sooner or later be hacked, or broken by an update that clashes with a plugin.
You will want to change a price, add a service or announce a promotion. With a provider, each request becomes a new quote at $90 to $180 an hour. Nobody budgets for this line, yet over three years it is often the largest one.
A domain costs $10 to $20 a year at a registrar. The price matters little, but the name on the registration matters a lot. If the domain is registered to your provider, the address of your business does not belong to you.
Launch prices tell you little when the payment models differ this much. The table follows one brochure site, with about ten changes a year, for three years. The assumptions are listed under it.
The totals leave out something that matters just as much. An agency gives you advice and an outside view that no subscription can replace. A freelancer gives you one person who knows your project well. These figures compare costs, not the value you get from each route.
| Item over 3 years | Agency | Freelancer | No-code | Eqlo |
|---|---|---|---|---|
| Build | $8,000 | $4,000 | $0 | $0 |
| Copy and photos | $1,500 | $1,500 | $1,500 | $750 |
| Hosting | $750 | $750 | included | included |
| Maintenance | $1,800 | $1,200 | $0 | $0 |
| Changes | $2,200 | $1,800 | $0 | $0 |
| Subscription | $0 | $0 | $1,080 | $684 |
| Domain | $45 | $45 | $45 | $45 |
| Three-year total | $14,295 | $9,295 | $2,625 | $1,479 |
Assumptions: a five-page brochure site and about ten changes a year, made by the provider in the agency and freelancer columns and by you in the other two. Add one professional photo shoot, $30 a month for no-code and $19 a month for Eqlo. Your own figures will differ, since the table compares how costs are built up rather than predicting your bill.
The general question, how much does a website cost, only gets you a range. For your own project, the four cases below give a reasonable budget and the sign that a quote is off.
| Your project | Reasonable budget | Be careful if |
|---|---|---|
| Brochure site, 5 pages | $0 to $3,500 | the quote reaches $12,000 while your brand already exists |
| Online store, 50 products | $0 to $7,000 | sales tax and returns appear nowhere in the quote |
| Site with online booking | $0 to $4,500 | the calendar is an add-on billed on top |
| Rebuild of a site that gets visitors | $1,200 to $9,000 | nobody mentions redirecting the old addresses |
The rebuild is the riskiest case. Done carelessly, it throws away Google rankings earned over years, and that loss far exceeds any saving on the quote. If redirects are not mentioned, ask about them in writing or choose another provider.
Test a brochure site, compare the Eqlo plans or plan a rebuild.
For a five-page brochure site, anywhere from $0 to $18,000, because the quotes do not cover the same work. At $12,000, you usually get a visual identity, copywriting, photos and advice. At $2,000, you get a ready-made template filled with your own text and photos. Compare what is included before you compare the totals.
The build and the hosting can be. Your time never is, and neither is your own domain, at $10 to $20 a year. A free address on a subdomain is fine for a trial, less so for a business that customers already know.
From $0 to $1,000 a year, depending on how the site is built. A plugin-based site needs security updates that someone has to apply. When the builder hosts the site, those updates are part of the subscription and you have nothing to do.
Clear, specific copy brings in more inquiries than text written just to fill the page. Writing it yourself takes about half a day per key page. Hiring a writer costs $500 to $2,000 for a five-page site.
Anything from zero to several thousand dollars, depending on the route. The size of the catalog matters less than the recurring fees: the platform plan, the add-ons and any commission on sales. With Eqlo, payments go straight to your own Stripe account and Eqlo takes no commission.
Changes during the year. With a provider, each new price or service turns into a quote billed by the hour. Over three years this line often costs more than the original build, and it is rarely in the budget at signing.
The person or company it is registered to, whoever pays the bill. Make sure it is registered in your name, or buy it yourself before hiring anyone. This precaution costs almost nothing and keeps your address yours for good.
Not always. A rebuild involves extra work: listing the pages that bring in visitors and redirecting each old address. Without that work, the site can lose months of visibility on Google, which costs more than the quote saves.
Write one scope and check both quotes against it: copy, photos, number of pages, three years of hosting, maintenance, changes included, and who owns the domain and the code. Most of the price gap disappears once each line is filled in.
Nothing for five projects, published on an eqlo.dev address, with no card required. At $19 a month, Plus adds your own domain and unlimited projects. At $49 a month, Team covers ten seats and a review step before each publication.
Five free projects, no card required. In about an hour you will see what you can build on your own and what you would rather hand to a professional.