For sites that already rank

Redesign your website with AI, without losing your rankings

To redesign your website with AI without losing ground in Google, you keep what already earns and change the rest. Give Eqlo your current address so it picks up the look you like, attach the texts that still bring visitors, and describe the pages you need. You keep the URLs that rank, publish pages readable without JavaScript, and set your 301 redirects in Eqlo before the switch. No ranking is guaranteed.

  • URLOf the current site, for the look
  • 6 filesOf old copy you can attach
  • 301Redirects set in Eqlo
  • 1 weekCareful redesign
Redesign your website with AI: illustration of a search dashboard with four indexed pages and scores of 98, 100 and 100
What to watch after the switch: pages still indexed, quality scores and the average position in Search Console.
What to keep, rewrite, or redirect when you redesign
KeepRewrite in EqloRedirect
A URL that still earns impressionsThe addressThe look and the HTMLOnly if you retire it
A title that already matches the queryThe contract with the queryTighten, do not brand it awayIf the page dies
A page the crawler sees as emptyNothing to keep in the shellReadable first HTMLNot a fix by itself
Reviews, photos, and named workThe files and the permissionNew frames, same proofIf you merge two pages
The hostname you already ownPoint it at the new projectPages on that hostA domain change is a second project

The table is a starting rule, not a promise of positions. Rankings then depend on the copy and on reputation. Nobody sells a slot in the results.

The four signs it is time to redesign

A redesign is worth the week when the current site blocks a change you can name, not when you are tired of a colour. The four signs below show up in the site itself, not in a mood.

The first HTML is empty

Open the page with JavaScript off, or read the first response. If the words are missing, a crawler may see nothing. Every Eqlo page is published as complete HTML, with its title, headings and structured data present on the first load, and a page that would only work with JavaScript is not published.

A price change takes a ticket

If a colleague cannot correct a sentence without a developer, the CMS has become the bottleneck. In Eqlo you select the price and write the change, or edit the sentence in place. Each request saves a version you can restore, so a wrong edit costs nothing.

The phone gets a different, weaker site

A separate mobile theme that drops the form, the hours or the proof is a reason to rebuild. Eqlo pages adapt to the screen width, photos become WebP files of 200 KB at most, and fonts are hosted on the site itself. That does not buy a ranking, but it removes a reason to lose one.

You need a new tree, and the old URLs still earn

A new information architecture is no reason to invent new addresses for the sake of it. List the URLs that still receive impressions before you sketch the new navigation. A redesign is a mapping job first, and the old tree has to be on paper before you rewrite a single heading.

What to recover from the old site

Before you start the Eqlo project, export what already works from the old site. Three recoveries matter. Skip any of them and you are guessing on launch day.

The URLs that receive traffic

Export the addresses with impressions from Search Console, including PDFs people still open. Those paths are the project, not the colour of the header. Mark each one keep, merge or retire on a sheet you could hand to someone else. A useful parent page beats sending everything to the home page.

The copy that already ranks

A title that already matches a query is a contract. You can tighten it, but do not replace it with a brand line that names nothing. Copy the headings and paragraphs that still bring the right people into a text file and attach it to your request. Eqlo builds the new pages around the words you keep, so read the titles before you publish.

The images and the reviews

Named work, prices, reviews you have permission to show, the team photo. A redesign that drops the evidence to look calmer will look calmer and convert less. Attached photos can be placed on the site or used as the logo, and Eqlo writes alt text you can correct. Use real reviewer names and dates only.

Start from what you have, not from a blank page

Eqlo starts from a description in plain language, and you can add up to six files of 15 MB each: photos, and text files such as .txt, .md, .csv or .html that the AI reads. For a redesign, attach your exported copy and your best photos, then list the pages you want to keep in your request.

You can also give the address of the current site, or a screenshot, as inspiration. Eqlo takes only its mood from it: light or dark background, accent colours, fonts, corner shapes and amount of animation. Text, images, logo and brand are never copied from a URL, which is why your copy has to come from the files you attach.

Treat the first version as a draft, not a licence to publish. Walk the proposed pages against the sheet of URLs you exported. If a service page is missing, say so: "Keep /services/boilers as its own page, do not fold it into Home." Each request saves a version you can restore.

The project first lives on a subdomain such as yourname.eqlo.dev, so you can compare old and new without touching DNS. When the map is ready, you point your existing domain at the new project. Plus, at $19 a month with three seats, connects your own domain with two DNS records, checked automatically, and installs the HTTPS certificate. A sitemap and robots.txt are generated: send the sitemap to Search Console yourself.

The redirect plan, explained simply

A 301 tells a crawler, and a bookmark, that an address has moved for good. Eqlo lets you add redirects from an old address to a new page or another site, as a 301 or a 302, in the publishing settings. Deciding which old URL goes where is still your job.

Why a 301

A 301 says that the old URL and the new one are the same resource from now on. A 404 on a path that still earns impressions is a choice, not a process. A 302 is the wrong tool for a redesign you intend to keep. Write the map before launch day, on a sheet, not in a chat the week after.

How to build the correspondence

One old URL to one new URL where you can, a useful parent where you cannot, and never a blanket send of every retired path to Home. Include the pages you deliberately dropped. If two old services become one, both old addresses should point at that page. Then enter each line of the sheet as a redirect in Eqlo.

What you check after the switch

Within the hour the new pages go live, open the ten URLs that earned the most. Each should redirect to its mapped page, or load directly if you kept the path. Read the first HTML: title, main heading and body should be there without waiting for a script. Submit the new sitemap in Search Console, which stays in your hands, and expect positions to move for a while.

Redesign your website with AI in one week

This calendar fits a brochure site of a few dozen URLs, and it is a guide, not a promise. A store or a custom tool takes longer, so say so before you book the switch.

01

Monday, export and describe

Export the URLs with impressions and the copy that ranks. Start the Eqlo project with your description, your text files and the current address as inspiration. Read the draft against the sheet and mark keep, merge or retire. Leave DNS alone.

02

Tuesday, recover copy and files

Bring back the titles that work, the reviews you have permission to show, and the photos. Correct them in the chat or in place. Restore an earlier version if a heading went too far.

03

Wednesday, write the map

Finish the one-to-one list and enter the 301s in Eqlo. Publish on your eqlo.dev address and walk it on a phone. Send the private review link to a colleague, who can pin comments on any section.

04

Thursday, dry run

Send a test form. Check the titles, descriptions and alt text, which the publishing checks also verify. On Plus, prepare the DNS records at your registrar without switching them yet.

05

Friday, switch and watch

Point the existing domain, wait for the HTTPS certificate, publish, and test the 301s within the hour. Open the ten earning URLs. Do not change the domain name on the same day.

Frequently asked questions

Will I keep my rankings if I switch to Eqlo?

Nobody can promise that. You keep the conditions rankings need: the same URLs where they still fit, real HTML, titles that match the page, and redirects for what you retire. Positions still move with the query and the competition.

Can Eqlo start from my current site?

In part. The address, or a screenshot, gives Eqlo the look to follow: colours, fonts, corners, animation. The text and images are not copied, so attach your old copy as text files and your photos to the first request. You still decide what to keep.

Should I change the domain at the same time?

Almost never. Treat a domain change as its own project with a full redirect map and a wait you can survive. Redesign the pages. Leave the hostname alone unless legal or a sale forces the change.

What if my current site is a JavaScript shell?

Then a redesign is also a chance to publish HTML a crawler can read. Check the page with JavaScript disabled. If you see a blank, the look was never the main problem. Eqlo refuses to publish a page that only works with JavaScript.

How long should a careful redesign take?

The draft comes from one request. The map, the copy you keep and the redirects take days. The calendar above assumes a brochure site and one week. That is still shorter than a twelve-week agency rebuild, and the mapping is the part that protects you.

Bring your copy and your URLs. Publish the redirects with the new pages.

Start free, with no card. Plus is $19 a month when your existing domain should point at the new project.