The small business website builder with AI, live in one evening
A good small business website answers four questions: what you do, who you do it for, what it costs and how to reach you. As a small business website builder, Eqlo writes those pages from a sentence or two about your business, with the copy in place and the contact form already working. You spend the evening reading and correcting, not starting from a blank page.
$0to start, on an eqlo.dev address
$19a month with your own domain
21visual styles to choose from
0cookie banners needed for statistics
Home · Services · Pricing · Book
Lumiere Salon · Austin
Cut from $42
Book now
A salon home page as Eqlo writes it: the city in the title, the opening days, a booking button and prices from $28.
The businesses that build a brochure site
What goes on the pages depends on what you sell. A consultant shows past work, a therapist explains what a session involves, a photographer lets the pictures speak. Describe your business, and Eqlo shapes the pages and the form around it.
Consultant and trainer
Areas of expertise, past engagements and a day rate, with a form that asks about the project before the first call.
Coach
Programs, session formats and a free discovery call, which can be booked online if you add a calendar.
Therapist and practitioner
What happens in a session, the fees and whether insurance applies, written without promising results.
Lawyer and accountant
Practice areas, how fees work and how to request a first consultation, in a sober tone.
Architect and interior designer
Projects grouped by type, the way you work from brief to delivery, and how your fees are calculated.
Photographer and videographer
Galleries sorted by kind of shoot, package prices and how long clients wait for their files.
Real estate agency
The neighborhoods you cover, the kinds of property you handle and a form to request a free valuation.
Translator and copywriter
Language pairs, subject areas, a rate per word and the usual turnaround for a job.
Garage and repair shop
The services you offer with a starting price, the opening hours and a way to book a slot.
Salon and spa
Treatments with their length and price, staff profiles and online booking with an optional deposit.
Are you a plumber, an electrician or a roofer? The page for home services covers what is specific to that work, such as the area you serve and quote requests with photos.
How to use the small business website builder, step by step
01
Step 1, describe your work and your town
A sentence or two is enough: what you do, for whom and where. For example, "Operations consultant in Columbus, Ohio, helping small manufacturers tidy up their internal processes." Eqlo picks the pages, the sections and the tone from that description.
02
Step 2, read the pages like a stranger
Open the preview with the eyes of someone who has never heard of you. Check three things first: can you tell what is on offer within five seconds, can you see what it costs, and can you see how to get in touch. Everything else can wait until later.
03
Step 3, refine it section by section
Click a section in the preview and describe the change in plain words, such as "replace this photo with the one of the office" or "add my Saturday hours". You can also click a sentence and retype it yourself. Each edit is saved as a version, so nothing is ever lost.
04
Step 4, publish on a domain you own
The site goes live at once on an eqlo.dev address. With the Plus plan, you can connect your own domain: Eqlo shows the two DNS records to copy, checks them automatically and installs the HTTPS certificate. You can also buy the domain directly in Eqlo, in your own name.
Illustrative scenario
A worked example
This scenario is illustrative and does not describe a named client. An operations consultant in Columbus works with small manufacturers on their internal processes. She writes two sentences with her field, her city, her three types of engagement and her day rate. Eqlo returns a five-page site with the copy written and a contact form in place.
5pages: home, services, past work, about, contact
4corrections made before publishing
1domain she already owned, now connected
She spends the evening on four changes. She moves her day rate onto the services page, because vague inquiries were eating her time. She swaps three client names for anonymized descriptions, since those clients never agreed to be listed. She adds a page about her method, which soon becomes the most visited page on the site. Finally, she connects the domain she bought two years earlier.
What a working small business website contains
Five pages are enough. The sites that get the call are rarely the prettiest ones, but the ones that answer what a stranger actually wants to know.
01
Home
What you do, for whom and where should appear before any scrolling, so a visitor can tell at a glance that this is the right place.
02
Services and prices
List every service with its contents and a price, or at least a range. Staying silent about money loses good prospects and attracts people with no budget.
03
Past work
Three to six concrete examples, each with the context, what you did and the result. An anonymized but dated example is worth more than a logo with no explanation.
04
About
Who you are, your background and why clients trust you. It is often the second most visited page, and a real photo of you does far better than a stock image.
05
Contact
A form that asks the right questions, plus your email, your phone number if you pick up, and your real hours. Each request reaches your inbox and lands in the admin of your site.
Three settings that make a difference
01
The area you serve
Name the towns or counties where you work. "Columbus and central Ohio" helps a visitor far more than "nationwide", so make sure it appears on the home page, not only in the footer.
02
A form that sorts inquiries
A three-field form brings in plenty of messages you cannot use. Add the rough budget, the timing and the kind of need. You will receive fewer messages, but you will answer almost all of them.
03
Reviews you can stand behind
The customer reviews block shows the testimonials you choose to add. Three dated, named reviews persuade more than twenty anonymous quotes, so ask for one after every finished job.
A website, or just a Google Business Profile
Many independents face this choice. A Google Business Profile is free, quick to set up and enough to be found by name. It cannot explain what you sell in detail, show your full prices or sort the requests you receive.
Comparison between a Google profile, a social page and a website
Google profile
Social page
Website
Cost
free
free
$0 to $228 a year
Found by your business name
yes
sometimes
yes
Found by your trade
locally
rarely
yes, with good content
Show detailed prices
no
awkwardly
yes
Sort incoming requests
no
no
yes, through a form
Belongs to you
no
no
yes
Disappears if the platform does
yes
yes
no
In practice, the answer is to use all three tools. The Google profile puts you on the map, a social page keeps in touch with existing clients, and the website explains your offer and stays yours. Of the three, the website is the only one no platform can shut down.
Related pages
Pick the page that fits your trade or what you want to add next.
Do I need a designer to use a small business website builder?
No. Colors, fonts and layout come with the site, chosen from 21 styles. If you have a logo, attach it. If you have brand guidelines, write the hex codes and font names in your request, and they are applied as given.
Can I use a domain I already own?
Yes, with the Plus plan. Eqlo shows the two DNS records to add at your registrar, with step-by-step guides for GoDaddy, Namecheap, Squarespace and others. The check runs automatically, and the domain stays in your name.
When will Google start showing my site?
Searches on your business name usually come first, within a few weeks. Ranking for your trade plus your town takes longer, often several months. A complete Google Business Profile and recent reviews help a great deal.
Do I have to show my prices?
Nothing obliges you to, but silence loses visitors and brings inquiries with no budget. A starting price or a range is enough, and it commits you to nothing as long as the final quote comes before the work.
What if I have no past work to show yet?
Describe your method instead of your results. A page explaining how you work, in three concrete steps, reassures as much as a client list. You can add examples later by asking for them in the chat.
Can I add a blog later?
Yes. Ask for it in a sentence, and the admin gets a blog section with drafts, publishing and scheduling. A blog only helps if you post regularly, because three forgotten posts do more harm than none.
Does the site work well on a phone?
Yes. The preview shows each page at phone size before you publish. Photos are converted to WebP files of 200 KB at most, so pages stay quick to load on a mobile connection.
What happens if I cancel my plan?
A domain bought through Eqlo is registered in your name, and you can get its transfer code to move it elsewhere. The code of the site can go to GitHub, and your whole workspace exports as a single file.
Write a sentence about your business and publish tonight
Five projects are free, and no card is asked for. Your own domain needs the Plus plan, which costs $19 a month.
