Create, edit and publish, then run your website and your app from their own dashboard. Every feature shown in real screenshots.
See the features
A Next.js project in React and TypeScript, sent to your GitHub repository. A spec change made in the repository comes back to Eqlo.
See the developer page
Paste a URL. In thirty seconds you see exactly what Google receives before any JavaScript runs.
Check a URLSomeone searching for a plumber at nine at night wants three answers: do you cover their street, what does it cost to start, and how do they reach you. Eqlo is a website builder for tradespeople that puts those three answers on the home page: you describe your trade and your area in one sentence, and it writes the site, the starting prices and the quote form.
No form, no template to pick. Describe the business as you would to a customer on the phone, and the first version starts from those words.
From that sentence, Eqlo wrote four pages and seventeen sections, and ran its checks on all of them. Its report lists what is done (the services, the prices, the quote form with an optional photo, the admin) and what is left to set up, such as the street address for the map. Nothing is reported as done unless it is built.
Corrections work the same way: “move the starting price onto the home page” moves it, and “add Walthamstow and Leyton to my area” adds both towns. To change a single word, click it in the preview and retype it, with no AI involved.
Regular customers ring the number on the van; new ones search for the trade plus their town. Ask Eqlo to state your trade and your area at the top of the home page, and to list the towns by name rather than a vague “and surrounding areas”.
A page that hides every figure loses visitors before they pick up the phone. Give each service a starting price, a call-out fee or a line saying you quote after a visit: “from $90” is honest and screens out the calls that would never have become a job.
Your number, your real opening hours and, if you take it, emergency work belong on the page itself. The quote form asks for the postcode, the type of work and a photo. Each request is emailed to you and lands in the admin, and if you connect Slack it also arrives as a message there.
Each trade sells on something different, whether finished roofs, response times or the seasons. Name yours in the first sentence and the pages, sections and form follow it.
Call-outs, blockages and bathrooms, with the starting price and emergency hours near the top.
Rewiring, consumer units and fault finding, with certification and area covered in plain view.
Servicing, repairs and installs, plus an automation that emails each customer a year after the last visit.
Roofing, flashing and moss removal, shown in a before-and-after gallery, with quotes requested from photos.
Fitting, joinery and bespoke pieces, with past jobs grouped by kind of work.
Extensions, patios and structural work, each project dated with the time it took.
Interiors, exteriors and rendering, with areas covered and typical timings per room.
Lockouts, upgrades and emergencies, with response time and area on the first screen.
Floors, walls and bathrooms, showing finished rooms and the materials you use.
Upkeep, garden design and tree work, organised around seasonal services and yearly contracts.
Replacement, double glazing and boarding up, with lead times for measuring and fitting.
Small jobs and repairs, with a clear list of what you take on and what you turn down.
If your trade is missing here, put it in your first sentence anyway, since Eqlo works from your words rather than a fixed catalogue.
This scenario describes no real customer. A plumber in east London offers emergency call-outs, drain clearing and boiler replacement. He types one sentence with his trade, his city, his services and a quote form, and reads the report of the first version.
He fixes three things by writing: the starting price moves up onto the home page, the stock photos give way to six jobs shot on his phone, and a line says “emergency cover until 10pm, seven days”. He adds the street address the report asked for, connects the domain he bought two years earlier on the Plus plan, then publishes.
A handful of pages does the job, as long as they are the ones customers open before they ring.
Trade, town, area and phone number above the fold, so a visitor knows within seconds that they have found the right person.
Every service with what it covers and where its price starts. People compare anyway, so a range on your page beats a guess made from someone else’s.
Six to ten jobs are enough, with a before and an after photo. Eqlo converts your pictures to WebP under 200 KB so pages stay fast, and photos taken on your phone read as more credible than stock images.
A reviews section with three dated, named reviews beats twenty anonymous ones. Paste them in from your customers’ messages; Eqlo does not pull Google reviews in automatically.
Phone, hours, area and the quote form with its photo field. The form still works on old phones without JavaScript, and every upload is checked to be a genuine image.
A snap of the leak, two lines of description and a postcode: you arrive with the right parts, and the long diagnostic phone call disappears.
For an annual boiler service, let customers book a slot online with a deposit from 0 to 100% through Stripe. They get an email reminder, and a text the day before if you connect Twilio.
When you buy the name through Eqlo, you are its registered holder; an existing one connects with two DNS records. On the Plus plan, HTTPS switches on by itself.
The figures below are typical UK and US ranges, meant to help you read a quote rather than haggle over one. A website builder for tradespeople changes mostly the yearly column.
| Route | Up front | Then every year | Time to live |
|---|---|---|---|
| Local web agency | $2,000 to $6,000 | $400 to $1,000 | 4 to 10 weeks |
| Freelancer | $900 to $3,000 | varies | 2 to 6 weeks |
| Classic site builder | $0 to $300 | $200 to $500 | 1 to 3 weekends |
| Eqlo | $0 | $228 on the Plus plan | Whenever you choose to publish |
Agency quotes rarely cover the domain, hosting after year one, photos, copywriting or the price updates you will want halfway through the year. In Eqlo those updates are one typed sentence, with no meeting and no extra invoice.
Free gives you five projects, one seat and an eqlo.dev address. Plus, at 19 dollars a month, brings your own domain and unlimited projects; the name itself costs roughly 10 to 15 dollars a year at the registrar.
Traffic to a trades site comes almost entirely from two places, the search results and the map, and the site supports both in different ways.
Every published page is complete HTML that Google reads without JavaScript, with its own title and description and local business data on the home page. Eqlo generates the sitemap.xml and robots.txt files, and blocks publication if a page breaks a basic rule, such as an image with no description.
Set up your Google Business Profile with the very same name, address and number as the site, ask every satisfied customer for a review, and give the towns you cover a proper page instead of a footer list.
Expect a few weeks before your business name shows up and several months for trade-plus-town searches, depending on rivals nearby. Be wary of anyone who guarantees a ranking.
Texting skills are plenty. One sentence with your trade and town, a read of the result, then changes asked for in plain English, all in the browser.
No. The site arrives with its colours, fonts and layout, which you can change with a sentence or in the Design tab. A photo of the logo on your van can become the site logo.
You should. Use the identical number on the site, the vans, the invoices and your Google profile, because mismatched numbers confuse local search and cost you calls.
A Facebook page rarely appears in ordinary search and remains Facebook’s property. Keep posting job photos there, and point people to your site for prices and quotes.
Yes. The site can show available slots, take a deposit through Stripe and send reminders, by email and by text if Twilio is connected. That suits planned work such as an annual service. For emergencies, the phone still wins.
A few weeks for your business name, several months for your trade plus your town. Fresh reviews and a complete Google Business Profile shorten the wait noticeably.
Yes. Most trades show “from” prices, which bind you to nothing provided the firm quote comes before the work begins.
Cancellation takes effect at the end of the paid period. A domain bought through Eqlo is in your name, so you can point it elsewhere, and the site’s code can be sent to your GitHub repository on every plan.
Start free with five projects and no card. Plus, at 19 dollars a month, puts the site on your own domain.