For vans, not brand decks

Build a website for a trades or home services business

A plumber, a roofer, a cleaner. The stranger at 9pm wants to know if you cover their street, what it costs from, and who picks up. Eqlo writes those pages from the trade you typed. Five projects stay free, with one seat and no card.

  • 2 to 5 minFirst draft
  • 1 to 2 hA publishable site
  • $0Free, 1 seat
  • $19Plus, your domain
Home services website showing the trade, a postcode radius and a call button
The home page after the first draft: the trade, a from-price, a radius, and a call button.

The three things your customers look for

Whether you cover their street

People who already know you call the number on the van. People who do not will search the trade and the postcode. A site with the trade in the H1, a radius, and a number answers that search. The first draft lands in two to five minutes.

What it costs from

Silence on money is why people bounce. A from-price, a call-out, or a note that you quote after a visit is enough. You can say from and still be honest. Eqlo puts that sentence on the services page, not in a PDF nobody opens.

Who picks up, and when

A visitor at 8pm will not guess you stop at 4. Write the days, the last slot, and what happens on a holiday. If you are on a roof until 4pm, say when you call back. The contact form asks for a number and a postcode, or a slot if you already keep a diary.

Illustrative scenario

A worked example

This is an illustrative scenario, not a named client. A plumber in Leeds types emergency plumber, drains and water heaters, quote on the phone. Eqlo proposes Home, Services, Pricing, Reviews, and Contact. The plumber drops three jobs from a camera roll, cuts a service no longer offered, and publishes on a projet.eqlo.app subdomain the same evening. Plus at $19 points a domain later. The first enquiry still needs the copy and the links. The site stops people guessing whether the van covers their street.

  • 5pages on the first evening
  • 1 to 2 hto a publishable site
  • Leedstown in the example
Published plumber website with a from-price and a written radius
The published services page: a from-price, a radius, and a call button, after one to two hours of correction.

The pages this trade needs

Not a ten-page theme. The facts a stranger uses to decide whether to write.

Home

The trade, the town, one from-price, one button. A photo of the van beats a stock skyline. The first screen holds three sentences.

Services and prices

Three to seven lines, in the words a customer types. Leave out the work you have stopped doing. A from-price on each line if you have one.

Jobs and reviews

Three named jobs you can stand by, without inventing a customer. Reviews you actually received. A paragraph about passion does less than a photo of the last job.

Contact

Hours, the radius, the number on the van. A form that asks for a postcode. Structured data follows the trade type. The sitemap is submitted when you publish.

The features that change the week

A radius written on the page

A postcode, a map, or miles from the depot. People stop asking if you cover their street when the page already said no, or yes.

A slot or a call-back

Google Calendar can stay the source. A deposit on the long jobs goes through your Stripe account. Pick one next step and keep it.

A domain you can text from the van

Point a name you own on Plus at $19, three seats. DNS checks and an SSL certificate sit in the project. You are not opening a host account between jobs.

Frequently asked questions

Do I need a designer?

No. You need the trade, the area, and the next step. Colors, fonts, and radii apply to every page at once. If a designer arrives later, they take the repository.

Can I keep the number I already print?

Yes. Put it on Contact and in the footer. The site should not invent a second number.

What if I only have a Facebook page?

Keep it for photos of the week. The site is for services, a radius, and a number that does not change when an ad account does.

Can I take bookings as well as calls?

Yes. The booking page is the product view for a live calendar. This page is the trade view. Many trades keep the phone and add slots only for the long jobs.

Write the trade and the postcode. The site can be up tonight.

Five free projects, one seat, no card. Plus is $19 when the name on the van should be yours.