A plumber in a vertical is a walkthrough
Small-business and booking pages use named examples so the layout has weight. They are teaching stories. They are not case studies you can verify with finance.
References, empty on purpose
No named customer is posted today
A case-study grid with invented logos is worse than an empty page. Eqlo will not publish a company name, a revenue lift, or a "trusted by" row we cannot stand behind. The gallery is a set of project shapes. Five free projects still let you ship before any name appears here. This page is the honest list of what a reference would require, and how to write if you want to be the first dated one.
The empty slot is the fact
There is no interview, no metric, no logo wall. If that makes a purchase harder, good. You should not buy a builder on a fake roster.
Write if the work is already live
If you shipped on Eqlo and you want a dated page, say so. We will not ghost-write a quote you did not speak.
Gallery is not a customer list
Those cards are public project shapes, some named as examples on the homepage. They are not people you can call. They are not proof of paying accounts.
Templates are starts, not references
A services tree with a sample town is a draft. Treat it as a sitemap, not as a salon that bought Eqlo.
Trades, shops, rooms, clubs
The solutions pages are walkthroughs with a town and a job. They are not interviews you can call. Open them if the vocabulary matches the work.
What a study will include
A real name, a city, a date, a URL you can fetch, and a sentence the person signed. No "3x leads in 14 days" unless the number is theirs.
What a study will refuse
Anonymous "Head of Growth" quotes, stock faces, a row of Fortune logos, a benchmark we did not run. The benchmark page is a separate piece of work.
If you need a reference call, say that in the mail.
We will not invent a customer for you to phone. We may have nothing to offer yet. Paris still reads hello@eqlo.app. That is better than a fabricated roster.
Write to EqloHow to read the rest of the site
Worked examples on product pages are walkthroughs. They are not this grid.
Homepage names are not a customer wall
If you saw a short list of studio names on the home page, treat them as examples in the same family as the gallery, not as a procurement list.
Quotes without a study are not references
A pull quote on a workshop page is there to carry a point. This URL is where a signed, dated customer story would live. It does not, yet.
If you are writing a purchase paper
Use the pages that exist
Pricing, security, residency, terms. Those are the facts. A missing case study is not a hidden enterprise win.
Ask for a paper we can date
A DPA, a yearly invoice, a region on a project. Contact, topic plans or residency. We will not attach a fake logo to the reply.
Agencies have their own door
If you sell client sites, read the agencies page. It is a programme description, not a client roster.
Questions about Eqlo references
Can I speak to a customer this week?
Not from a list we publish, because that list is empty. Write anyway. If we have nothing, we will say so. We will not invent a name to fill a calendar slot.
Why do other pages use people's names?
Those are worked examples and reader corrections, written so a layout or a process has weight. They are labelled as walkthroughs or as mail that moved a sentence. They are not this page.
Will publishing my site put me on this grid?
Only if you agree and we date the study. Most projects never appear. Shipping does not require a reference slot.
Do you have logos I can put in a deck?
No. Do not screenshot a gallery card and call it a customer. Use Eqlo's own mark if you need a vendor slide, and keep the claim small.
Buy on the public pages, or write.
Five free projects is the plan once seats open. A case study will get a date when someone signs one.